Video consumption is only going in one direction. It’s only a matter of time before the migration hits a tipping point.
More than half of consumers with a connected TV have increased their use of over-the-top broadband TV sources in the last year, with 24 percent reporting a sizable increase according to data from the TDG Group. This television includes sources like Netflix (s nflx), YouTube (s goog) and Hulu, and the group’s research notes that this isn’t necessarily good news for the pay TV companies that are seeing subscriptions decline.
From the release announcing the study:
“That consumers are watching more over-the-top video is not itself surprising,” notes Michael Greeson, co-founder of TDG. “But to see such a widespread increase in OTT TV viewing is dramatic, especially as pay-TV subscriptions in the US are experiencing their greatest 12-month losses to date.”
Meanwhile, with the rise in consumption of internet TV there’s a decline in pay TV subscribers. This is the third consecutive quarter of such quarter-over-quarter declines according to…
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