Ali Davar and I founded a company in 2005 called Worio whose mission was help people find information they weren’t getting through friends, social media, or search. Our plan was to deploy sophisticated machine learning techniques to understand people and content to build a better search engine. A short six years later, we released a news app for the iPad called Zite. The specifics were different from what we imagined in 2005, but the vision remained intact: not to “filter” news, not to save people time skimming headlines, but to understand them well enough to find that one article from an obscure blogger about medieval knitting they didn’t know existed and would have never have otherwise found, but…